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Pay per click consulting (aka PPC consulting) is a very common service. Whether a company is small, or large a consultant or team of consultants can come in for a, typically, short-term project to help improve the overall outcome.
The most common situations we find people need a consultant is when they are trying to improve their results but aren’t sure if their goal is realistic with their current processes. Sometimes these are startups that are funded and need to grow quickly so they can sell, and want the systems in place to help get a higher selling price, or to eventually migrate the digital marketing to an internal team and want the initial setup done by a larger pool of talent than they could afford on their own.
Hiring a PPC consulting team isn’t right for everyone. A PPC consultant is best left for short-term projects with clearly defined goals. This is not the same as having someone audit your current configuration, and suggesting improvements, and providing an improvement plan.