By Kaspars Brencans,

Here’s the boring video by Google introducing Smart Shopping campaigns explaining the general idea of what they are all about: If you’re creating Smart Shopping campaigns for the first time – this article might seem complex. Meanwhile, if you’re looking for advanced strategies on how to optimize and scale – better buckle up because you’re…

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By Kaspars Brencans,

We all know how well “Call-only” ads can perform. You know, the ads where a user clicks on the ad & their phone offers to dial the selected company’s phone number? Look – they’re so effective in Chicago that ALL of the HVAC advertisers have reverted to using Call-Only ads. But that’s not what this…

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By Kaspars Brencans,

Here’s your answer: Thanks for reading! Just kidding. I want you to ask yourself – does the conversion rate really tell you the full story about your marketing performance?  If you ask me, the answer is – “absolutely NOT”. Not every lead is the same – therefore the conversion rate does not tell you whether…

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By Kaspars Brencans,

Recently we’ve noticed a good amount of people confusing Google Local Ads (GLAs) / Google Guaranteed with general Google Search Ads. As it turns out, the 2 are completely different services! The best way to showcase each of the 2 Google services is with a simple screenshot example. After punching in 4 letters into Google…

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By Kaspars Brencans,

What’s happening to my phrase match keywords again? And how is this going to impact my advertising performance in 2021, you may ask? Google’s advertising platform is changing, as it should – but who is it actually going to benefit from this change? The advertiser, or, Google’s income statement for the upcoming quarter? Before we…

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By Kaspars Brencans,

Leveraging Google Adwords for Chiropractors is an efficient way to generate low cost leads for your clinic. We live in a world now where everything is digital. 10 years ago, a potential customer would turn to their neighbor or yellow pages for suggestions. Today, your customers are doing one of two things when they have…

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By Kaspars Brencans,

We all know what Google AdWords are by now, but the main question most people end up asking themselves is – what is the difference between AdWords and AdWords Express? In short, the actual AdWords is the all-inclusive platform that gives you 100% ability to create & manage campaigns over Google Search Network, Search Partners,…

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By Kaspars Brencans,

Google AdWords first launch was back in year 2000 with just 350 advertisers utilizing the PPC marketing platform. Today, there are millions of advertisers competing with each other, and, essentially driving up the CPCs for each other. It makes Google happy, just look at it – It’s year 2018. Google performed over 9,800+ live traffic…

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By Kaspars Brencans,

I ran into a weird issue a few weeks ago when I noticed that some of our client’s Google Analytics accounts weren’t reporting proper conversion data. To figure out what was going on, I looked at implementation of the Universal Analytics tag – nothing. Looked at account linking setup – nothing. Then, when I wanted…

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