The Ultimate Guide to Google Global Site Tag

By Kaspars Brencans,

I ran into a weird issue a few weeks ago when I noticed that some of our client’s Google Analytics accounts weren’t reporting proper conversion data. To figure out what was going on, I looked at implementation of the Universal Analytics tag – nothing. Looked at account linking setup – nothing. Then, when I wanted…

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Latest Google Adwords Update: The Controversy of Potential Daily Budget Overspend by 200%

By Kaspars Brencans,

On October 4th, Google Tweeted this… Google AdWords has always been a tricky machine, and even seasoned PPC veterans tend to run into questions about platform’s functionality. In today’s PPC world, Google is looking to automate as many processes as possible, and one of the latest victims they have targeted is the daily budget. As…

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Shopify SEO Getting Started Guide

By Kaspars Brencans,

Congratulations on starting your eCommerce store on Shopify! If you’ve already been running your eCommerce business and just switched over to Shopify, that’s still something to be proud of. Shopify is a fantastic platform, and their technology is only getting better. As we move into the future, you’re likely to see Shopify become an entire…

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Is There Such A Thing As Too Much Schema.org Markup?

By Kaspars Brencans,

First off, what exactly is Schema.org? To put it simply, it’s a collaboration between all three major search engines to find ways for better understanding what a website is about. Specifically, certain pages on large websites that can easily have perceived overlapping topics to a computer. After all, a computer is just a machine and…

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How to Add YotPo Aggregate Review Ratings to Products in Shopify

By Kaspars Brencans,

  Yotpo aggregate review ratings – what are they? When people purchase a product from your store on Shopify, a service called Yotpo let’s buyers leave authentic reviews about your product on your site. New visitors can view the reviews, and it adds a lot of credibility to your site when you have the ratings and…

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4 Easy Steps How To Make Product Schema.org Appear In Shopify Stores

By Kaspars Brencans,

Product Schema In Search Results – What Is It? There are essentially two different kinds of product schema that we can see. What they do is expand the amount of space you consume in the search results (more real estate, it’s a great thing!) and display your products name, price (or price range), and condition. Here are…

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How To Track Sales & Revenue From AdWords In Shopify

By Kaspars Brencans,

Congratulations on starting your shopify store! Now it’s time to generate some traffic. But first, if you haven’t checked out our guide to setting up a Shopify store for SEO purposes, make sure to check that out before spending money on ads. Why? Because a good SEO strategy from the start will create a permanent…

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Tips To Hire & Manage The Best Freelance Teams

By Kaspars Brencans,

Hiring The Best Freelancers/Freelance Teams It’s no secret, the world that looks like it’s made up of large corporate companies is really a giant whirlpool of small expert teams who go by the job title “consultant” more often than not. They are abundent, they are (usually) highly skilled, self-driven, and most importantly they are eager…

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