Facebook shopping ads allow advertiser to promote their products to select audiences. There are many approaches on how to do so, but our favorite is to promote a video content to large, targeted audiences – and then retarget the people who have interacted, shown interest, or even visited the site to view these products with deals, or other interesting offers.
Also, this is where the product feed feature comes in handy – Facebook allows dynamic remarketing on their platform. What does it mean to you? It means that after people have visited your site, your remarketing campaign will show these people the product they were most likely to purchase! Many people say they find remarketing annoying – but our data proves otherwise. Dynamic remarketing has shown to be the highest converting PPC traffic on Facebook.
WHAT’S INCLUDED IN BEST PPC MARKETING’S FACEBOOK SHOPPING ADS MANAGEMENT SERVICES?
- Product feed creation / uploading an existing product feed
- Conversion (Leads / Calls / Purchases) tracking
- Product ad campaign setup
- Ad campaign optimization
- Remarketing campaign setup
- Landing page conversion rate optimization
- Landing page creation / development (additional service)
DELIVERABLES
Best PPC Marketing offers monthly reporting for Facebook Shopping Ad advertising, which includes the amount of people your ads have reached, how many people actually clicked on your ads, and most importantly – how many people have taken action on your website.
Upon request, you can schedule a 1-on-1 call to discuss the Facebook Ads report, get a hang of current campaign performance, and dig into campaign metrics.
PRICING
Facebook is a tricky machine; therefore, we can’t set a “one size fits all” fee to it. The pricing will depend on the complexity of the campaign, the amount of products that will have to be promoted, and the expected advertising spend.
If you’re ready to start selling your products on Facebook, contact us today!